Did you know?
of Canadian consumers would switch brands to the one associated with a good cause if price and quality were the same*.
of consumers have a more positive image of a company engaged in corporate social responsibility****.
is one of the top four causes that Canadians feel companies should be supporting*.
Mental illness is the leading cause of workplace disability in Canada; 500,000 people miss work every week
For more information on CAMH’s priorities, please click here.
1Avery, Jessica. How to Guide for Marketing Causes to Canadians. Presented at Companies & Causes Canada, Toronto: Ipsos ReidMarketing, October 22, 2015.
2Howard, Alison. Canadian Community Investment. Emerging Trends and Impact Measurement. Ottawa: The Conference Board of Canada, 2015.
3Northwestern University School of Education and Social Policy. How Corporate Citizenship Impacts Employee Engagement, 2012.
4"The Value in Marketing with a Cause" blog article by St. Joseph Communications.