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CAMH announces new partnership with hmv Canada to help educate youth

 

CAMH is pleased to announce a new partnership with hmv, Canada’s leading music and entertainment retailer. The focus of the partnership is to increase public awareness and education about addiction and mental health issues specifically as they relate to younger Canadians.

 

The partnership will provide CAMH with access to millions of hmv customers—many of them young people who are often the least educated about mental health and addictions issues.  hmv is a trusted source of information and music, video and gaming products for young Canadians.

 

hmv has committed to initiate promotions in its stores across the country and on-line at hmv.ca, the first of which was launched last week.  The initial program concentrates on introducing the public to the partnership with CAMH and setting groundwork for future awareness campaigns that will occur periodically throughout the year.

 

 “Although we sit firmly in the 21st century, the subject of mental health is still often met with stigma and discomfort.  This is where we believe that our partnership with CAMH can bear fruit,” says hmv President, Humphrey Kadaner.  “We interact with over 40 million consumers across Canada every year through our 129 stores and via our website.  A very large portion of these hmv consumers are young people and that is where we believe we may be of service”

 

Dr. David Goldbloom also welcomed the partnership.  “It’s a tragic fact that young people aged 15 – 24 are one of the groups most affected by mental illness and addiction yet they are the least likely to reach out for help,” said Goldbloom.  “That’s why our partnership with hmv Canada is so important, helping us to break down stigma and to make sure young people receive the advice, support and treatment they need.”

 

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